is a graphic/type designer from India currently in Baltimore, Maryland.
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Design Fabric Festival

 The inaugural edition of the Design Fabric Festival was held from March 29–31, 2018 at Famous Studios in Mumbai. We ( Shrenik Ganatra  and I) were asked to design the festival identity by the founder and our great friend, Sanket Avlani. The event was initiated with the goal to raise the standards of the burgeoning Indian design scene and put Mumbai on the map of global design hubs. It featured 30 national + international artists, and included talks, workshops, exhibitions and gatherings.

The inaugural edition of the Design Fabric Festival was held from March 29–31, 2018 at Famous Studios in Mumbai. We (Shrenik Ganatra and I) were asked to design the festival identity by the founder and our great friend, Sanket Avlani. The event was initiated with the goal to raise the standards of the burgeoning Indian design scene and put Mumbai on the map of global design hubs. It featured 30 national + international artists, and included talks, workshops, exhibitions and gatherings.

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Shrenik Ganatra speaking at the festival explaining the process behind designing the identity.

Shrenik Ganatra speaking at the festival explaining the process behind designing the identity.

The Design Fabric Festival identity was inspired by the design elements of Mumbai Suburban Railway. In order to capture the spirit of Mumbai in our design, we looked at the chaos, cacophony, people and several other subjects that represent the city. However, nothing came close to the theme of Mumbai Locals. Carrying over 7.5 million daily commuters, they are the lifeline of the city. We were not only inspired by them but also wanted to pay a tribute via our design.

A dynamic identity that lets the identity remain fresh and create different interesting combinations.

A dynamic identity that lets the identity remain fresh and create different interesting combinations.

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Ninad Kale speaking at the festival explaining the process behind designing the identity.

Ninad Kale speaking at the festival explaining the process behind designing the identity.

Printed Collaterals maintaining the and taking the visual language forward.

Printed Collaterals maintaining the and taking the visual language forward.

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Panel Discussion on Graphic Storytelling in India. (L-R) Priya Kuriyan, Alicia Souza, Aarthy Parthasarathy, Mira Malhotra.

Panel Discussion on Graphic Storytelling in India. (L-R) Priya Kuriyan, Alicia Souza, Aarthy Parthasarathy, Mira Malhotra.

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Christoph Niemann speaking at Design Fabric Festival.

Christoph Niemann speaking at Design Fabric Festival.

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Adam Kurtz at Design Fabric Festival.

Adam Kurtz at Design Fabric Festival.

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Mitch Paone, Co-founder of DIA Studio.

Mitch Paone, Co-founder of DIA Studio.